fromBusiness Insider1 day agoE-CommerceTikTok Shop had a major breakthrough heading into Black FridayTikTok Shop is drawing major brands this holiday season, increasing competition and driving brands to shift spending toward ads while influencer commission rates fall.
fromThe Business of Fashion3 months agoE-CommerceWhy Brands Started Taking TikTok Shop SeriouslyTikTok Shop evolved from selling low-cost items to becoming a major, high-growth sales channel for startups and established retail brands.
fromBusiness Insider1 day agoE-CommerceTikTok Shop had a major breakthrough heading into Black Friday
