The move will give more than 200,000 UK-based TikTok Shop sellers access to Royal Mail's full range of services - from parcel collections and tracked delivery to drop-off points and compensation cover - through a seamless integration designed to make online selling easier, faster, and more reliable.
"We always like to be at the cutting edge of everything, especially digitally focused. We'd already seen success on TikTok Shop, and knowing that live selling was the evolution of the platform, it was something we wanted to test into," said CMO Erica Dunivan.
According to NIQ's State of Beauty 2025 report, online beauty sales are growing nine-times faster than in-store, up 21 percent in North America, 20 percent in the Asia-Pacific region and 10 percent in Europe. Brazil, India and Indonesia are also seeing significant, albeit more emerging, e-commerce growth. Total beauty spend is up, too, growing 10 percent globally during the last 12 months.
Hit pause on the clip and something strange happens: a prompt reading "Find Similar" pops up. When a viewer clicks the prompt, TikTok automatically pulls videos that look visually close to the footage of the woman - and more disturbingly, it suggests products on TikTok Shop that look like what she is wearing in the video. Among the products suggested are a "Dubai Middle East Turkish Elegant Lace-Up Dress" and "Women's Solid Color Knot Front Long Sleeve Dress."
Promotion Performance Score (PPS) demonstrated the relative performance of your promotional content as well as any concerns with your ads. TikTok's "Violation Snapshot" meanwhile gives you more insight into policy violations for live-streams and short videos. "If you violate a TikTok Shop Policy, the ticket will show you a 2-minute slice of your live-stream or video that contained the violative content giving you a clearer picture of what specific content breached TikTok Shop policies."
Some TikTok users have reported seeing a troubling product in the last few days: T-shirts for sale on TikTok Shop that are an antisemitic parody of the Jaws movie poster. In the image printed on the shirts, the shark has been transformed into a human nose, the swimmer at the surface of the water is instead a $100 bill, and "Jaws" has been edited to read "Jews," propagating antisemitic stereotypes of Jewish people as money hungry.
