The ad industry's new pitch: being human is its superpower
The advertising industry is emphasizing human creativity and traditional production while integrating AI, prompting agencies to reconfigure toward consultative roles as automation rises.
Why Your Brand Should Be Top Priority In The AI-Driven Advertising Era
Generative AI empowers brands to produce distinctive, engaging marketing content and personalized experiences that boost brand presence, creativity, and audience engagement.
Fairmont's New Marketing, Airbnb's Experience Challenge and AirAsia Move's Rebrand
"Despite having millions of loyal users, Airbnb will face several challenges in its quest to build a $1 billion experiences business in the next few years."
Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
Automakers are increasing marketing budgets despite economic uncertainty, with Rivian launching its first brand campaign amidst rising tariffs and production costs.