#agency-transformation

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Marketing tech
fromBusiness Insider
4 days ago

The ad industry's new pitch: being human is its superpower

The advertising industry is emphasizing human creativity and traditional production while integrating AI, prompting agencies to reconfigure toward consultative roles as automation rises.
Marketing
fromThe Drum
2 weeks ago

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

Marketing agencies will lose headcount and autonomy in 2026, transforming into product-owners, technology resellers, and strategy/execution orchestrators reliant on media revenues.
fromThe Drum
3 months ago

UM Malaysia's Sue-Anne Lim shares media tips: Don't sell ad space - build your brand

We took a hard look at ourselves, stripped out what no longer served us, and rebuilt the agency with sharp focus.
Marketing tech
Marketing tech
fromDigiday
4 months ago

WPP's clients see Mark Read's exit as both a risk and an opportunity

Clients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
fromThe Verge
4 months ago

The Trump administration appears to be planning its own chatbot

The Trump administration is advancing the AI.gov initiative, aimed at leveraging AI for government transformation, despite ongoing controversies and evolving leadership.
Artificial intelligence
Marketing tech
fromCreative Boom
4 months ago

Brandon drops the agency speak with new identity

Brandon has rebranded to emphasize its transformation into an insight-led growth engine and to align its identity with its evolving services.
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