Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl adsMarketers treat Super Bowl marketing as a season rather than a single day event.Integrated advertising campaigns featuring characters and mascots are trending this Super Bowl.
Hi-Chew's new mascot, Chewbie, is a puffy, lovable lesson in brandingHi-Chew's new mascot Chewbie aims to boost brand recognition in the U.S., leveraging the current trend of brand mascots to appeal to Gen Z.
Nathan's Famous rebrand shows a quirky mascot can still beef up a brandBrand mascots remain relevant in modern marketing strategies, emphasizing the importance of refreshing iconic characters for a modern audience.