#brand-modernization

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Food & drink
fromFood & Beverage Magazine
15 hours ago

The True Cost and Impact of Rebranding Legacy Restaurants: Inside Cracker Barrel's Transformation - Food & Beverage Magazine

Comprehensive rebranding of legacy restaurants can require massive investment and operational overhaul, balancing modernization benefits against significant financial and customer-retention risks.
Silicon Valley food
fromFast Company
2 months ago

Auntie Anne's is rebranding for a future with fewer shopping malls

Auntie Anne's is modernizing 150 stores to appeal to millennial and Gen Z consumers by incorporating features for digital convenience and a fresh visual identity.
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