Marketing tech
fromMiami Herald
5 hours ago3 ways PR teams can understand how AI sees their brand
AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
As AI-generated answers increasingly influence buying decisions and brand discovery, teams face new operational questions: Where is the brand being referenced? Where is it missing? How does that representation shift over time? For agencies, the challenge expands to making AI visibility measurable and repeatable across multiple accounts and reporting cycles. "Agencies and start-ups aren't looking for another dashboard, they're looking for confidence,"
Runway, a generative AI platform for creating and editing videos, images, and multimedia content using text-to-video and related AI models, has raised $315M in Series E funding led by General Atlantic. Founded by Alejandro Ortiz, Anastasis Germanidis, and Cristobal Barrera in 2018, Runway has now raised a total of $859.5M in reported equity funding. Garner Health, a healthcare benefit platform for finding high-quality in-network doctors, has raised $118M in Series D funding led by Kleiner Perkins.
Even the best product means little if your target audience doesn't know it exists. Without visibility, your brand might as well be invisible. This is where the right share of voice tools successfully help you measure your brand's visibility, benchmark your own brand against competitors, and track how much of the online conversation your brand actually owns. In this article, we'll break down the best voice tools to measure share across digital channels and improve your brand's digital marketing strategies, marketing performance, and market share.