"As McKinsey & Company noted in 2025, AI-generated summaries now appear in roughly 50% of Google searches, meaning audiences often decide whether they trust or engage with a company before clicking a link."
"Brands need a clearer view into how they're actually being interpreted by large language models like ChatGPT and Gemini."
"Without data-driven insights into these new channels, shaping a brand's narrative, ensuring its inclusion in relevant results, and enhancing its discoverability becomes a matter of guesswork rather than strategy."
"We must begin with a solid understanding of the foundation and hopefully get a data-driven picture of what our citations on generative AI platforms look like."
AI is reshaping how audiences discover and evaluate brands, with AI-generated summaries appearing in about 50% of Google searches. Traditional monitoring and SEO tools are insufficient for understanding brand perception in this new landscape. Brands must leverage AI-centric insights to measure visibility and sentiment, allowing PR teams to grasp their influence in generative search. The focus has shifted from search rankings to how brands are represented in AI-generated answers, making data-driven insights essential for effective brand narrative management.
Read at Miami Herald
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