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fromMarketing Dive
2 months ago
Food & drink

P.F. Chang's CMO on igniting a new brand platform, holiday campaign

P.F. Chang's launched the 'Light the Fire' brand platform highlighting wok-based cooking and warm holiday gatherings, supported by digital/CTV ads and influencer Longlife Noodles activations.
fromRestaurant Dive
2 months ago
Food & drink

P.F. Chang's CMO on igniting a new brand platform, holiday campaign

P.F. Chang's launches 'Light the Fire' brand platform and holiday campaign emphasizing wok-based cooking, warm gatherings, and influencer-promoted Longlife Noodles.
more#holiday-campaign
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