#budget-reallocation

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#programmatic-dooh
Marketing tech
fromExchangewire
6 hours ago

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Programmatic DOOH adoption in the UK reaches 34% of campaigns with expectations to rise to 47%, driven by 41% projected spending increases and budget reallocation from digital channels.
Marketing tech
fromThedrum
1 week ago

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.
Marketing tech
fromExchangewire
6 hours ago

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Programmatic DOOH adoption in the UK reaches 34% of campaigns with expectations to rise to 47%, driven by 41% projected spending increases and budget reallocation from digital channels.
Marketing tech
fromThedrum
1 week ago

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.
Germany news
fromThe Local Germany
1 day ago

Economists warn German government is misusing investment spending

Germany's infrastructure spending fund is largely redirecting existing budget allocations rather than creating new investments, with 86-95% of borrowed money funding day-to-day expenses instead of infrastructure projects.
Marketing tech
fromExchangewire
2 days ago

"Demand Doesn't Disappear. It Relocates": Jessica Saunders, Eyeota - ExchangeWire.com

AI search is compressing the click economy, forcing marketers to shift budgets from traditional search toward CTV and digital out-of-home channels that prioritize discovery and sustained attention over intent-driven clicks.
Marketing tech
fromAdExchanger
2 weeks ago

CTV's Local Moment Has Arrived Thanks To Total TV Convergence | AdExchanger

CTV is now a foundational component of total video strategies, with 70% of advertisers planning to increase CTV/OTT spending in 2026, averaging 17% budget increases, driven by integrated team structures and convergence of linear and streaming channels.
fromIntelligencer
1 month ago

USAID's Remaining Funds Are Paying for Vought's Security Detail

By 2026, the agency was a shell of its former self. Most of its contracts were terminated and thousands of employees fired as the administration moved to wind down the agency's operations. A recent study published in The Lancet medical journal predicts that the USAID cuts, in concert with reductions from other western nations, could result in the deaths of 9.4 million people around the world by 2030 and increase the spread of malaria, HIV/AIDS, and tuberculosis.
US politics
Marketing
fromDigiday
1 month ago

Why smarter media allocation - not bigger budgets - is driving better reach

Reallocating portions of TV budgets into podcast advertising can cost-neutrally increase incremental reach and engagement among high-value, younger audiences.
US politics
fromwww.npr.org
4 months ago

Delaware governor on using state money to temporarily fund SNAP benefits

Delaware is using state funds to temporarily replace SNAP benefits, ensuring food aid for 119,000 residents while federal assistance remains uncertain.
fromInside Higher Ed | Higher Education News, Events and Jobs
7 months ago

UNC System Mandates Reports on DEI Compliance

The University of North Carolina System's Board of Governors required each campus to develop a subcommittee to evaluate compliance with the anti-diversity, equity and inclusion policy, mandating neutrality from administrators on political and social issues.
US politics
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