Marketing techfromDigiday2 months agoMarketing Briefing: Inside the evolution of celebrity brand partnershipsThe marketing landscape is evolving with a focus on celebrity partnerships, exemplified by Nike's collaboration with Kim Kardashian.
Fashion & stylefromWWD2 months agoBad Bunny's Underwear Campaign Generates $8.4 Million in Media Exposure for Calvin KleinCalvin Klein's collaboration with Bad Bunny generated substantial media impact within a short timeframe, reflecting successful celebrity marketing.
Marketing techfromDigiday2 months agoMarketing Briefing: Inside the evolution of celebrity brand partnershipsThe marketing landscape is evolving with a focus on celebrity partnerships, exemplified by Nike's collaboration with Kim Kardashian.
Fashion & stylefromWWD2 months agoBad Bunny's Underwear Campaign Generates $8.4 Million in Media Exposure for Calvin KleinCalvin Klein's collaboration with Bad Bunny generated substantial media impact within a short timeframe, reflecting successful celebrity marketing.
Marketing techfromAxios2 months agoCommunicator spotlight: Kim Chappell, chief brand officer of BobbieBuilding a company on a brand ensures that actions are aligned with its purpose and drive awareness on important issues.
Social media marketingfromAdweek3 months agoInside Barry's Community-First Approach and How It Organically Forms Brand PartnershipsBarry's emphasizes community-driven marketing over sales, engaging clients through intentional experiences and a positive workout culture.