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5 days agoThe hidden AI risk that could break your brand | MarTech
AI tools, such as chatbots, promise speed, savings and scalability. But behind each successful interaction, there's a less visible truth: when AI systems operate without active oversight, they silently accumulate risk. These hidden liabilities-spanning brand damage, operational drag, ethical concerns and cybersecurity gaps-often remain undetected until a public crisis erupts. Here are three real-world cases of AI assistant deployment. Each began as a quick win. Each revealed what happens when governance is an afterthought.
Artificial intelligence