#childrens-apparel

[ follow ]
#marketing-strategy #holiday-campaign #retail-restructuring #resale #sustainable-fashion #direct-to-consumer
Marketing
fromDigiday
14 hours ago

Why Carter's new CMO wants more emotional, relatable marketing across channels

Carter's CMO Sarah Crockett shifts marketing toward authentic, nostalgic, budget-conscious messaging emphasizing durable, messy-ready kids' clothing to connect with millennial and Gen Z parents.
E-Commerce
fromFast Company
1 month ago

How Hanna Andersson's resale site is boosting its business

Buying and selling pre-owned Hanna Andersson clothing via Hanna-Me-Downs expanded the brand's customer base and supported growth while promoting sustainable reuse.
[ Load more ]