#client-service

#client-service

Marketing and business development departments, or MBD, can help deliver a higher level of client service, leading to revenue growth with clients already working with the firm. Marketing teams and lawyers commonly struggle with communication and transparency. Some attorneys view MBD as the group that simply polishes credentials, designs brochures, manages events, or updates lawyers' bios. While those aspects matter, a marketing and business development team brought in early to a client relationship can be far more strategic.

The firm's incoming senior partner, Damien Crossley, emphasised that the new office is not intended as a step towards competing with its relationship firms, such as Wachtell, Lipton, Rosen & Katz, or any other firm in its "good friends" network. Crossley believes the launch will "help our European clients navigate the U.S.", adding that the office is not intended as a referral office, but rather will serve firm-originated clients.

Selling a business doesn't make you rich, according to Rory Godson - even though he sold Powerscourt for over €50m At the end of every week, public-relations powerbroker Rory Godson sits down with a list of clients, and works out how much service his company, Powerscourt, has given them. "Typically, our clients will pay us a retainer - X pounds or euro a month," he says. "And our culture has always been that we owe them.