#commerce-media-measurement

[ follow ]
#retail-media #flexi-ad-sizes #incrementality #retail-media-standards #out-of-home-advertising
fromExchangewire
6 days ago
Marketing tech

IAB Europe Releases Commerce Media Measurement Standards V2 & Flexi Ad Sizes Guidelines

IAB Europe released Commerce Media Measurement Standards V2 and Flexi Ad Sizes Guidelines to improve measurement consistency and scalable creative delivery for retail media across Europe.
E-Commerce
fromExchangewire
3 months ago

Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

IAB Europe opened consultation on updated commerce media measurement and flexible ad size guidelines; Ooh Media launched Metro Tunnel network; California banned loud streaming ads.
[ Load more ]