Media industryfromThe Drum1 day agoCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
fromDigiday3 months agoMarketingROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
Media industryfromThe Drum1 day agoCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
fromDigiday3 months agoMarketingROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
fromHackernoon4 years agoData scienceThis Data Science-based Approach Can Help Convert Users Into Paying Customers | HackerNoonEffective marketing requires precise targeting of customer types to optimize ad spend, focusing on Persuadables.