#cpg-advertising

[ follow ]
#retail-media #instacart #hy-vee-redmedia #third-party-cookie #cookieless-targeting #ctv
E-Commerce
fromMiami Herald
3 weeks ago

Hy-Vee continues to grow retail media partnership with Instacart

Hy-Vee enabled Instacart Carrot Sponsored Products on HyVee.com, expanding Hy-Vee RedMedia's advertising inventory, performance ad placements, display ads rollout, and self-service capabilities for CPG partners.
Marketing tech
fromDigiday
3 weeks ago

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

CPG advertisers are abandoning third‑party cookies in favor of retail media data, alternative IDs, contextual targeting, first‑party collection, and CTV addressability.
[ Load more ]