Marketing tech
fromEntrepreneur
3 days agoHere's the New Playbook for PR in the AI Era
AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Earned media's value has always been real, but here's what's changed: For years, PR's impact was largely invisible. So companies kept cutting. It felt like they made a good decision, but it was really a false equivalence. Now, with AI, we can see what's actually happening. We can measure the patterns. We can prove that PR isn't a soft spend.