#cross-functional-alignment

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Marketing tech
fromMarTech
4 days ago

10 of the most thought-provoking quotes from the September MarTech Conference | MarTech

Organizations are rapidly adopting data and AI but lack governance, cross-functional alignment, training, and regulatory readiness, creating major gaps between usage and preparedness.
Artificial intelligence
fromMarTech
1 week ago

A practical framework to turn fragmented data into a foundation for AI success | MarTech

Marketing AI success depends on high-quality, consistent, accessible data; poor data undermines models, revenue, and customer experience.
Marketing tech
fromMarTech
2 weeks ago

Breaking down silos to deliver AI-driven marketing at scale | MarTech

Achieving AI-driven marketing success requires cross-functional alignment of technology, governance, culture, and agile processes to eliminate silos and improve ROI.
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