#cultural-power
#cultural-power

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6 strategies that transform companies from brands into cultural forces

Brands build cultural power by being irreplaceable, activating shared values, creating movements, and cultivating devoted communities instead of merely buying attention.

Marketing

fromThe Drum

3 months ago

Beyond memes: what makes a brand culturally powerful?

Brands need to understand and leverage cultural power authentically, rather than exploit trends superficially.

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#cultural-power#cultural-power

6 strategies that transform companies from brands into cultural forces

Beyond memes: what makes a brand culturally powerful?

#cultural-power
#cultural-power