Everything in the film is knocked slightly off-kilter - with everyday things being ever so slightly amended to be something slightly unsettling, from fat cigarettes and slow reactions to buttons that press too deeply.
Emily Singleton, 34, and Sam Hyland, 20, revealed they enthusiastically included the location on their itinerary following the tragic event. "We planned this trip about a month ago and then the assassination of that CEO happened a couple days before we came so it was like we have to visit here," Singleton explained. This shows the morbid curiosity of some tourists, as they seek to add a notorious event to their travel experience.
"We are trying to create an antidote to the mindless scroll," said Adam Rubin, a New York Times best-selling children's author and partner at Art of Play. "In the traditional magic shop, everything has a trick. Here, everything that feels magical, the more you learn about it, the more magical it becomes."