#customer-success

#customer-success

Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success manager, or CSM, is one of the most important - and often underutilized - partners for marketing technology practitioners. They play a critical role in shaping the vendor-client relationship and long-term success. The value of customer success managers

I never thought I'd be 37, unemployed, and living with my parents in Ohio again. A year ago, I was working at an AI startup in Los Angeles. I was making good money and had a one-bedroom apartment and a pretty stable routine. My salary was just enough to pay the bills, rent, and take care of my dog. Then, almost overnight, it all fell apart.

David Castignola arrives with more than two decades' experience in accelerating growth and driving customer success. He joins Nasuni from Delinea, where, as CRO, he successfully integrated and scaled the worldwide sales organization following its merger. Previously, he also spent 20 years at RSA, where he created and led the customer response program during the RSA SecurID breach, and later served as CRO at Optiv, COO at BlackBerry Cylance, and CRO at Bugcrowd.

The digital revolution has reshaped our lives in countless ways, and one of the most significant is where and how we work. The traditional nine-to-five office model has given way to a new kind of freedom. For many, the daily grind of a long commute and endless meetings is now a relic of the past. This shift has opened up a world of possibilities, allowing people to build careers that fit their lifestyle instead of the other way around.