Financial, environmental and community goals aren't competing objectives; they're interconnected. This is why founders who chase revenue at the expense of value for their customers or broader social impact often experience limited growth. This is a bit like buying a gym membership and then letting your diet go because you're working out. Just like healthy eating habits are part of an effective fitness plan, your mission and values are essential parts of creating a business plan that works.
Tesco's Chief Commercial Officer Ashwin Prasad emphasized the retailer's commitment to offering great value with the addition of more than 80 products to the Aldi Price Match scheme, ensuring customers receive the best prices on top-tier items like houmous and baby plum tomatoes.