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#retail-media #privacy #commerce-media #retail-advertising #attribution #latency #proxy-metrics #measurement
fromThe Drum
2 weeks ago

20 takeaways from the IAB Connected Commerce Summit

Retail media is dead - long live commerce media. The old "basket-based" definition is giving way to a vision where every screen, stream and channel can drive shoppable moments. Intuit is watching closely. QuickBooks is already a hub for millions of SMBs - and while no product exists yet, the logic of commerce media being extended to small business software is tantalizing. United Airlines wants to turn seatbacks into storefronts. Screens at 30,000ft are being reimagined as connected commerce opportunities.
E-Commerce
Marketing tech
fromAdExchanger
2 months ago

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing | AdExchanger

Retail media's data clean rooms increase transparency but reveal significant limits like weekly latency and dependence on proxy metrics, complicating accurate campaign measurement.
#privacy
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fromMarTech
4 months ago

Data clean rooms: What you need to know | MarTech

A data clean room is a secure environment where two or more parties can bring their data together to run analysis without actually revealing any sensitive or raw data to each other.
Privacy technologies
Media industry
fromDigiday
7 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
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