Inside WPP's $150 million InfoSum purchaseWPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Data collaboration improves ad metrics for Canada's VIA Rail | MarTechData clean rooms enable significant increases in marketing effectiveness by allowing brands to match customer insights without sharing personal information.
How decision intelligence bridges the gap between clean rooms and decisionsData clean rooms offer a starting point for privacy-driven intelligence, but they are not the complete solution marketers hoped for.