#data-matching

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#programmatic-audio #broadcast-radio #digital-audio-advertising #social-media-advertising #small-businesses
Marketing tech
fromAdExchanger
12 hours ago

Broadcast Radio Is Now Available Through DSPs | AdExchanger

Viant's direct integration with iHeartMedia and Triton Digital enables programmatic buying and shared audience IDs across broadcast radio, podcasts, and streaming audio.
Marketing tech
fromAdExchanger
4 months ago

Those Local TV Ads You're Seeing? A Lot Of Them Are Using Blockgraph's Data Onboarding | AdExchanger

Small businesses are the main drivers of social media advertising demand.
Data science
fromHackernoon
2 years ago

Why No Single Algorithm Solves Deduplication - and What to Do Instead | HackerNoon

Detecting duplicate entities at scale requires efficient methods to reduce comparisons and maintain high recall.
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