#digital-audio-advertising

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Marketing tech
fromExchangewire
2 weeks ago

Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study

Digital audio advertising shows measurable full-funnel impact, delivering stronger brand image, preference, and purchase intent than other channels.
#customer-awareness
fromThedrum
1 month ago
Marketing

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
fromThedrum
1 month ago
Marketing

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
1 month ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
1 month ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
more#customer-awareness
fromThedrum
2 months ago

Mazda increases interaction rate by 30x+ using AudioPixel and Second Screen Retargeting

Essendon Mazda was interested in fortifying their existing programmatic display campaign with the addition of digital audio advertising to reach consumers at several touchpoints throughout the day with higher frequency. Coupled with the display campaign, this aimed to close the loop on prospects with consistent messaging targeted to customers that intend to purchase automobiles.
Marketing tech
Marketing
fromRAIN News
3 months ago

Podcast advertising projected to $1B/year by 2029 (EMARKETER)

Marketers increasingly view digital audio as a high-value advertising channel, with 79% having used it and 65% likely to increase investment, primarily valuing its ability to build new brand audiences through incremental reach.
Marketing tech
fromAdExchanger
5 months ago

Broadcast Radio Is Now Available Through DSPs | AdExchanger

Viant's direct integration with iHeartMedia and Triton Digital enables programmatic buying and shared audience IDs across broadcast radio, podcasts, and streaming audio.
Marketing tech
fromRAIN News
6 months ago

Gen Z: An indefiniable generation defined (by Sirius XM)

SiriusXM positions CRL+Z as an advertiser guide claiming the largest North American digital audio advertising ecosystem and targeted Gen Z reach and segments.
#apple
more#apple
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