I'm an engineering manager at the BBC. The BBC is quite big, so in other terms, I would be a head of software engineering or a senior engineering manager. So, what I'm trying to get across here is that I have a department, I look after a part of the data platform, wider organization. I look after the core platform, which is the core infrastructure platform that builds out the infrastructure for the platform.
As with anything, having the correct setup is critical. For AI, that means establishing a robust, centralized data platform - combining both structured and unstructured datasets - so brands can improve the relevance of their communications and enhance customer experiences. Accuracy and governance are fundamental Whether you're setting up a simple customer segmentation or a complex lifetime value model, the core tenets of strong data foundations remain the same.