Atlassian will seek to collect two types of data from its 300,000 global customers: metadata and in-app data from Jira, Confluence, and its other cloud products, which will then be fed into the company's models.
"World Cloud Security Day is a useful reminder to recognize how much cloud risk now comes down to everyday access decisions and overlooked misconfigurations," says James Maude, Field CTO at BeyondTrust.
Never feel that you are totally safe. In July 2025, one company learned the hard way after an AI coding assistant it dearly trusted from Replit ended up breaching a "code freeze" and implemented a command that ended up deleting its entire product database. This was a huge blow to the staff. It effectively meant that months of extremely hard work, comprising 1,200 executive records and 1,196 company records, ended up going away.
Ad fraud isn't just a marketing problem anymore - it's a full-scale threat to the trust that powers the digital economy. In 2024 alone, fraud in mobile advertising jumped 21%, while programmatic ad fraud drained nearly $50 billion from the industry. During data privacy week 2026, these numbers serve as a reminder that ad fraud is not only about wasted budgets - it's also about how consumer data moves, gets tracked, and sometimes misused across complex ecosystems.
Traditional IAM and IGA systems are designed primarily for human users and depend on manual onboarding and integration for each application - connectors, schema mapping, entitlement catalogs, and role modeling. Many applications never make it that far. Meanwhile, non-human identities (NHIs): service accounts, bots, APIs, and agent-AI processes are natively ungoverned, operating outside standard IAM frameworks and often without ownership, visibility, or lifecycle controls.
