#demand-creation

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#housing-marketing #homeownership #consumer-preferences #flexibility #gtm-strategy #customer-alignment
Real estate
fromwww.housingwire.com
1 week ago

Presupposition is the mistake: Why housing marketing doesn't meet the bar

Marketing in housing fails to create demand, assuming people desire homeownership without addressing their actual preferences for flexibility and freedom.
Growth hacking
fromMarTech
5 months ago

Why GTM keeps selling to the least profitable people | MarTech

Evangelistic GTM is costly, unscalable, and yields low returns; prioritize causally aligned buyers for scalable, profitable growth.
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