#device-attestation

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#ctv-ad-fraud #device-spoofing #ad-verification #ctv-fraud #om-sdk-16 #privacy-pass
Marketing tech
fromDigiday
6 days ago

Future of TV Briefing: WTF is IAB Tech Lab's device attestation tactic to combat CTV ad fraud?

Device attestation lets CTV devices provide positive proof of authenticity to fight device spoofing, offering a powerful but not standalone tool against CTV ad fraud.
fromAdExchanger
2 weeks ago

CTV Manufacturers Have A New Tool For Catching Spoofed Devices | AdExchanger

Device-level verification The tech works simply enough: First, a publisher integrates OM SDK 1.6. Then, when an ad creative is served to a user in the publisher's audience, code embedded in the creative triggers an attestation call to the measurement provider. The measurement provider then requests an attestation token directly from the manufacturer. The manufacturer provides the token using IETF's Privacy Pass Protocol. The protocol offers a safeguard against bad actors reverse-engineering the attestation, because the manufacturer must confirm that it provided the token.
Marketing tech
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