#ctv-fraud

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#device-attestation #om-sdk-16 #privacy-pass #reach-extension #fast-channels #streaming-advertising
Marketing tech
fromAdExchanger
1 week ago

CTV Manufacturers Have A New Tool For Catching Spoofed Devices | AdExchanger

Device attestation in IAB Tech Lab's OM SDK 1.6 lets manufacturers deterministically verify real CTV devices, reducing ad fraud from spoofed devices.
Marketing tech
fromAdExchanger
2 months ago

New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising | AdExchanger

Direct buys from streaming networks can expose advertisers to fraud and low-quality, artificially extended CTV inventory.
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