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fromExchangewire
3 days ago

Pixalate's Q2 2025 APAC Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic (IVT) in the Asia Pacific (APAC) region and identifies high-risk categories, platforms, and countries most affected by IVT. In addition to the Asia Pacific (APAC) report, Pixalate released regional reports for Latin America (LATAM), North America, and Europe, the Middle East, & Africa (EMEA).
Marketing tech
fromAdExchanger
5 days ago

CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices | AdExchanger

CleanTap jury-rigged a Raspberry Pi computer and equipped it with a dummy HDMI connection to make it seem as if the device had a display surface like any smart TV. Over the course of 10 days in July, CleanTap sent thousands of bid requests from two distinct IP addresses associated with the device. The result? CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
Marketing tech
Marketing tech
fromAdExchanger
6 days ago

HUMAN Expands Its IVT Detection Toolkit With A New Product For Advertisers, Not Platforms | AdExchanger

HUMAN's Page Intelligence analyzes landing-page click-to-load timing alongside bid request data to detect invalid traffic and protect advertiser conversions and first-party audience data.
Marketing tech
fromDigiday
2 weeks ago

Ad Tech Briefing: PE firms are eyeing take-private deals but Google's fate casts a shadow

Integral Ad Science will be acquired by Novacap for $1.9 billion, with Vista Equity exiting and continued investment planned in AI-first measurement products.
#brand-safety
fromAdExchanger
1 month ago
Digital life

Mediaocean Partners With The Internet Watch Foundation To Report CSAM Content | AdExchanger

A partnership between Mediaocean and IWF aims to enhance digital media safeguards against child sexual abuse material.
fromThe Drum
5 months ago
Marketing tech

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
Marketing tech
fromThe Drum
5 months ago

Why ad verification needs a paradigm shift: from risk avoidance to value creation

Ad verification must shift from risk mitigation to creating active value for brands.
more#brand-safety
Marketing tech
fromForbes
5 months ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
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