#digital-branding

#digital-branding

In today's hyper-connected world, a brand's digital identity is paramount. As the online realm becomes increasingly saturated, businesses are seeking innovative ways to differentiate themselves and forge authentic connections with their audiences. They're strengthening their branding by moving beyond legacy conventions and embracing distinctive new Top Level Domains (TLDs). This shift isn't new, but it's accelerating rapidly. New TLD usage has grown by 50% in the past five years, with 745.5 million global registrations forecasted by 2030.

As the global digital economy accelerates, descriptive domain names have become strategic brand assets for businesses, conveying product relevance, credibility, and intent to customers and audiences at a glance. Their growing adoption also offers valuable insight into broader digital and market trends worldwide. Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium domains sold in early 2025 were .global. Alongside this, .world and .digital have also climbed in prominence among top-level domains (TLDs).