#digital-channels

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#headless-commerce #ecommerce-data-management #first-party-data #platform-pivot #email-marketing
Marketing tech
fromPractical Ecommerce
1 week ago

Chord Commerce CEO on Pivoting to Data

Chord pivoted from a headless ecommerce platform to an ecommerce-focused data management company consolidating first-party data across external providers.
Marketing tech
fromMarTech
7 months ago

Your apps and social channels depend on email more than you think | MarTech

Email remains the universal, permission-based digital channel that complements apps and social and should not be deprioritized during Q4 budget planning.
fromClickUp
8 months ago

B2B Marketing Examples: Inspiring Strategies for Business Growth

B2B marketing has a reputation for being dry, predictable, and, well... a little boring. But the truth? The best B2B marketers are doing work as boldly and creatively as anything in B2C. Gone are the days when a slick website and a handshake sealed the deal. Today, selling to businesses means understanding complex buying committees, creating detailed use cases to map customer journeys and pain points, and using digital channels to cut through the noise. 📣
Marketing
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