#digital-disruption

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fromThe Drum
1 day ago

No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency model

Over the last couple of years, the most interesting thing I have noticed when studying the brands dominating in the digital era is that most of the successful new big market disruptors - those making millions of dollars a month from online ads alone - have risen to fame thanks to their own internal marketing teams. This is especially true for those in the e-commerce space, who have grown predominantly through Facebook advertising.
Growth hacking
Media industry
fromNieman Lab
1 day ago

Rethinking the news experience

News organizations must sell informed, empowering experiences rather than isolated information bits to rebuild audiences amid digital disruption and rising news avoidance.
Agriculture
fromMail Online
1 month ago

Farmers' Almanac fans heartbroken by publication's late announcement

The Farmers' Almanac will cease publication after its 2026 edition due to rising printing costs and declining print readership.
Marketing
fromThe Drum
1 month ago

The future of the agency model is in the hands of the disruptrepreneurs

Large advertising holding companies are past their peak because legacy structures and client needs for unified strategy are driving clients to internalize or bypass agencies.
Television
fromIrish Independent
1 month ago

The Indo Daily: Streaming killed the video star - The rise and fall of MTV

MTV reshaped pop culture as a 24/7 music-video channel, later shifting to reality TV and losing its original musical focus.
fromwww.mediaite.com
2 months ago

Mediaite Exclusive Interview: Mark Thompson on Saving CNN Full Transcript

Mark Thompson's tenure at CNN has been quietly fascinating. Two years in, the British-born CEO remains something of an enigmarespected by staff, scrutinized by outsiders, and, by all accounts, remarkably calm in the eye of the storm. CNN, like all legacy media, faces a rapidly shifting landscape: cord-cutting, social platforms siphoning attention, AI reshaping journalism, and the relentless competition for viewers' trust.
Media industry
Artificial intelligence
fromFortune
2 months ago

Half of the Fortune 500 are gone since 2000. History moves faster than we remember and AI is on the march | Fortune

CEOs ignoring clear AI signals breach shareholder duty; AI is a force multiplier requiring problem redefinition, not mere tooling.
Chicago
fromPoynter
3 months ago

A survey of Chicago news consumers shows Gen Z is tuning out local news - Poynter

Digital technology and social platforms have disrupted local journalism, scattering audiences and revenues and forcing legacy news organizations to adapt to new consumer-driven information choices.
Marketing tech
fromThe Drum
7 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
Marketing tech
fromCreative Bloq
8 months ago

The best prints ads of the 2010s, as picked by experts

Print ads remained effective in the 2010s despite digital disruption, utilizing creativity and topicality to engage consumers.
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