#digital-measurement

#digital-measurement

A unified front against data fragmentation. As the industry's primary watchdog, MDA, which represents 56 companies including digital publishers, platforms, and agencies, is focused on delivering a single standard currency for Malaysian internet traffic. Nicholas Sagau, President of MDA and COO of REV Media Group, emphasized that these benchmarks are not just about numbers, but about the health of the marketplace.

A lot of the research that's been done on mental health relies on self-report: Young people are asked to guesstimate how many hours they had on different platforms over weeks or months. They're also asked to estimate the impact of that screen use on their social relationships, their sleep, their exercise, their patterns. If you asked me, "John, what was your screen time for the last two weeks and what were your sleep patterns?," I wouldn't know.