Disney, Paramount link with VideoAmp's new cross-screen planning toolVideoAmp's VXP tool simplifies audience targeting across various platforms, enhancing advertising effectiveness.
Coalition Group Seek Ways To Improve Local TV In An Evolving LandscapeLocal TV faces both challenges and opportunities in an evolving media landscape.
Measuring Cross-Platform Ad Effectiveness Using A Single-SourceBeatgrid's app measures ad exposure across audio and video platforms, providing valuable insights into effectiveness without relying on user memory.
Disney says about 157 million global users are streaming content with adsDisney has 157 million global active users across its streaming platforms, emphasizing its leadership in ad-supported streaming.The company aims to establish a standardized method for measuring streaming advertising audiences globally.
Disney says about 157 million global users are streaming content with adsDisney reports 157 million global monthly active users for ad-supported content across its streaming services, showing robust engagement and monetization potential.
Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales TeamAmazon is hiring ad executives from traditional TV networks to lead their video advertising efforts, reflecting the shift of ad dollars from TV to digital platforms.
Coalition Group Seek Ways To Improve Local TV In An Evolving LandscapeLocal TV faces both challenges and opportunities in an evolving media landscape.
Measuring Cross-Platform Ad Effectiveness Using A Single-SourceBeatgrid's app measures ad exposure across audio and video platforms, providing valuable insights into effectiveness without relying on user memory.
Disney says about 157 million global users are streaming content with adsDisney has 157 million global active users across its streaming platforms, emphasizing its leadership in ad-supported streaming.The company aims to establish a standardized method for measuring streaming advertising audiences globally.
Disney says about 157 million global users are streaming content with adsDisney reports 157 million global monthly active users for ad-supported content across its streaming services, showing robust engagement and monetization potential.
Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales TeamAmazon is hiring ad executives from traditional TV networks to lead their video advertising efforts, reflecting the shift of ad dollars from TV to digital platforms.
Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster NewsPodscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience ToolThe Audience Measurement Coalition seeks to improve audience measurement standards in Europe.Sky News is shifting towards a paid content model amid the decline of linear TV.Amazon has launched an AI-driven audience tool for connected TV advertising.
Strategies for Connecting With Consumers in a Fragmented Media LandscapeMarketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.
How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help | AdExchangerTV audience measurement is evolving from sample-based systems to complex big data solutions, posing significant challenges for the industry.
Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.Pluto TV partners with M6+ to increase content offerings and advertising capabilities.
Nielsen's Michelle Gelman Honored as a Tech TrailblazerMichelle Gelman received the Tech Trailblazers Award for Top Women in Media and Ad Tech program, recognized for her impact on audience measurement products and mentorship initiatives.
Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms | Amazon Web ServicesNielsen uses privacy-enhancing technology like AWS Clean Rooms to provide accurate, granular insights into advertising impact.