#direct-sales

#direct-sales

Spending any amount of time in front of a TV is sure to acquaint you with a brand's latest marketing materials. At the same time, there are some tool brands that you likely know, yet you can't think of a single time you've seen them advertised via commercials. Snap-On is one such tool source, with its lack of in-your-face advertising being by design rather than a marketing team flub.

"Scout Motors, the new SUV brand from Volkswagen Group, has raised controversy with its intention to sell cars directly, leading to lawsuits from VW and Audi dealers..."

Small content businesses must rethink their revenue strategies due to changing audience behaviors and platform policies while seizing new opportunities with flexible, creative tactics.

Culturally we are also highly tech-enabled and we rely heavily on social networking and word-of-mouth recommendations, making this business model attractive in our region.