#emissions-intensity

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#digital-advertising #carbon-disclosure #ad-tech-supply-chain #sustainability-standards #programmatic-dooh
Marketing tech
fromExchangewire
1 week ago

IAB Europe Opens Public Comment on carbon.json Disclosure Specification

carbon.json enables standardized, machine-readable disclosure of digital advertising infrastructure emissions intensity for more accurate, comparable emissions calculations across the supply chain.
fromExchangewire
6 months ago

VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

The full year average emissions intensity compares favourably vs industry benchmarks of 0.84g CO2e per impression for programmatic display, and 1.24g CO2e per impression for programmatic video. This means that pDOOH advertising with VIOOH is on average more than 20x carbon emission efficient compared with programmatic display, and over 30x more efficient than programmatic video. This exceptional performance is driven by the broadcast nature of DOOH, a significantly streamlined supply chain, and VIOOH's network of screens increasingly powered by renewable energy.
Environment
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