#engagement-trends

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fromModern Retail
1 day ago

Modern Retail+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Brands in the United States will spend $10.5 billion on influencer marketing in 2025 and up to $13.7 billion in 2027, according to a recent eMarketer forecast.
Marketing
Social media marketing
fromSocial Media Today
4 months ago

Data Shows that Longer Clips Are No gaining Traction on TikTok

Longer short videos (3 minutes) are gaining traction among audiences, shifting video content strategies.
Platforms like Instagram and YouTube are adapting to this trend to foster more viewer engagement.
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