As focus turns to creativity, Facebook, Google et al will have to rethink their Cannes activity
Cannes Lions will press major tech sponsors to engage creatively on the festival, integrating them beyond beach activations and exclusive parties into awards and programming.
Paige DeSorbo's "Naked Dress," & More Standout Looks At NYLON Nights
NYLON Nights at New York Fashion Week delivers high-demand parties with celebrity performances, branded activations, free food and drinks, and standout celebrity fashion moments.
Sam's Club Bets On Experiential Retail Media With INDYCAR Sponsorship
Sam's Club transforms retail media into experiential, orchestrating supplier activations at events like races and concerts to drive direct sales and brand exposure.