Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
Toupees originated in the 18th century, with the name developing from the French toupet, meaning tuft of hair. They became particularly prominent in the mid-20th century, with Time magazine estimating that more than 2.5 million men across the US were wearing toupees by 1970.
Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.
Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Consultant dermatologist Dr Aiza Jamil says facial puffiness is usually caused by fluid retention and common triggers include high salt and alcohol intake, allergies and lack of sleep. Dr Tina Tian, also a consultant dermatologist explains most viral hacks fall into three categories - cold exposure, massage and temporary tightening effects. They can "genuinely reduce visible swelling and provide relief but the key word is temporary - they won't permanently change facial structure".
Demand for beauty treatments is soaring. The global aesthetics market is projected to reach €22.9bn by 2028, according to analytics company Clarivate, driven by the development of more natural-looking results and the influence of social media. But how much are Irish women actually spending on such treatments? "It's very hard to find statistics, because they're all private enterprises, so they don't need to release them," says Liz Dwyer (@lizdwyerbeauty), co-founder of the Future Beauty and Health Show, which returns to the RDS on March 21-22 with a line-up of Irish and international experts in aesthetics and longevity.
You know those people who make you do a double-take when they mention their age? The ones who casually drop they're 52 but look like they could be in their mid-thirties? I met someone like this at a coffee shop last week. She mentioned her adult son was turning 30, and I nearly choked on my drink. I would've guessed she was maybe 40, tops. When I asked about her workout routine, she laughed and said she hadn't been to a gym in years.
I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.
Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
There's a strange moment that happens the first time you watch botox kick in. One day you're squinting at your reflection and see the familiar lines crease across your forehead. A few days later, you raise your eyebrows andnothing. The skin stays put. It's subtle, even anticlimactic, but it's also the clearest proof that the world's most famous anti-wrinkle injection isn't magic or mystery.
By utilising Brave Bison's data tools and direct relationship networks, we recruited influencers with the perfect profile to reach our intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop up environments. We then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation.
On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Basically, it's what happens when the siren versus doe eyes debate calls a truce - which, in an internet landscape obsessed with beauty standoffs, actually feels like the winning move. Softness has been having a moment across trends (see: blurred lips, ghost lashes, and everything described as "diffused"), after all. As spring leans into makeup that looks alive, the baby deer style feels like a natural next step. It's sweet but not too innocent, wide-eyed with a slightly sharper edge.
"I'm like an oil painter," Carolina Gonzalez tells me mid-glam. "When you think you've blended enough, blend some more." I'm sitting in her chair, testing out the reformulated Luminous Silk foundation - which the Armani ambassador swears by - and it hits me that I'm getting the same treatment as Gigi Hadid, Alessandra Ambrosio, and Sabrina Carpenter. Her clients see the biggest stages and carpets in the world, and if they're not painted to perfection, you'll know. That's why skin is Gonzalez's signature.
The appointment of Roan all grunge glitters, colourful face jewels and clumpy mascara celebrates the experimental, edgy and playful Mac aesthetic, and signals what may be the end of what industry figures often describe as the beige buffet of post-Covid fashion and beauty. Oh, the relief in seeing the back of all-over camel, in enjoying makeup textures other than perfectly smooth and glassy, the joy in a glinty eyelid or gemstone applied haphazardly and for no other reason but fun.
If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.
Skin-tone hair isn't about toning things down, per se. In fact, the switch-up can be just as dramatic as any other dye job. But instead of chasing contrast for the sake of change, it redirects that energy toward finding a color that actually works with your complexion - an individualized approach to a beauty trend that feels refreshingly rare on TikTok. The result? Hair that looks like it's made for you, even though achieving it is anything but a coincidence.
