#fan-nostalgia

#fan-nostalgia

After a three-year hiatus, Cheez-It has officially brought its mascot Prince Cheddward out of retirement in time for this year's Citrus Bowl. As sports marketing gets more crowded, Cheez-Ithopes its revived brand mascot will drum up enough fan nostalgia to drive more sales. "He's a fan-favorite asset who helps us stand out without needing to 'out-spend' or 'out-shout' anyone," said Cara Tragseiler, senior brand director for Cheez-It. It's increasingly necessary for brands to find new ways to break through the noise.

The year was 2015. The air was frigid with the last stubborn breaths of an Ohio winter refusing to yield to spring, and I was in 8th-period Spanish class. A gaggle of girls cried softly in the back of the room. "What happened?" I asked. "Zayn left 1D," they said, holding onto each other as if the world itself had cracked beneath their feet. The world would never be the same.

Taco Bell's value menu would break the internet today, but even among the secret menu items, some discontinued products have Taco Bell lovers dreaming of days past. In the 1990s, instead of tacos or nachos served alongside any combo meal, sides of tater tots flavored with taco seasoning was offered as a choice to hungry customers. Known as Mexi-nuggets, these savory bite-sized pieces livened up the palate in between bites of Taco Bell meals.