The spa melds seamlessly with the caramel colours. Some serious brainpower went into its creation, having been developed in collaboration with Stockholm-based Raison d'Etre - aka the experts behind nine global spa brands, from Aman and Six Senses to Borgo Egnazia in Puglia and The Datai in Langkawi.
disappearing into a fog of 'meh' shortly after opening. Fortunately for The Newman - the latest boutique property to opened here, on Newman Street, just weeks ago - its USP is a good one: celebrating the particular character and vibrancy of Fitzrovia, the central London district that was once the hub of the city's Bohemian arts and literary scene during the early decades of the 20th century.