#game-publishing

#game-publishing

“I think NetEase has the responsibility of publishing our game in China, and part of their approach is to do things that are specific to that market,” he said. “And the approach that we want to take is to make sure that our game makes players feel cared for, no matter the market. And I think we fell short of the mark with this current event, but it does mean that as we look forward to future events and activations, we have a very specific view that ‘Is this just the right way to run the event?’ and from the perspective of holistically, ‘How do things balance out?’”

We're in active dialogue with partners who share our long-term ambition for the IP and look forward to sharing more later this year.