Parscale began working with the Israeli government on Sept. 18, according to paperwork he filed under the Foreign Agents Registration Act. Parscale registered a company called Clock Tower X LLC and is working with the Israeli Ministry of Foreign Affairs. His contract states that Parscale will "provide strategic communications, planning, and media services" to "develop and execute a nationwide campaign in the United States to combat antisemitism." At least 80% of the content will be "tailored to Gen Z audiences across platforms, including TikTok, Instagram, YouTube, podcasts, and other relevant digital and broadcast outlets."