fromObserver1 month agoGen Alpha is Old Enough to Hit 'Add to Cart'-Here's What That Means for CommerceGeneration Alpha is increasingly influential in household purchasing decisions, surpassing the influence of previous generations.
ParentingfromPsychology Today1 month agoWhy Gen Alpha Is the New Anxious GenerationGen Alpha experiences rising anxiety despite limited access to smartphones and social media.Over-structured environments weaken emotional resilience in children.
Digital lifefromFast Company3 months agoGen Alpha may need a financial reality checkGen Alpha is developing a taste for luxury and holds high expectations for spending.This generation prefers digital financial solutions over traditional banking methods.
fromPsychology Today4 months agoGeneration Alpha: What Is It? Is It Real?A new generation has emerged, known as Generation Alpha, characterized by unique qualities that distinguish them from previous generations.OMG science
ParentingfromSalon4 months agoMy 8-year-old wants a debit cardThe digital economy is shaping Generation Alpha's understanding of money, focusing on spending over saving.