Marketing
fromMacon Telegraph
6 hours agoGeneration Z marketing strategies for small businesses
Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
"A lot of you don't know what being here with a brand takes. Sorry, I'm not political," comedian Chris Burns deadpanned to his more than 443,000 followers on Instagram. "Yeah, I posted about boycotting Starbucks, but that was like two months ago."
The people who need you to shrink are dealing with their own stuff. After decades of running my own electrical contracting business, I've worked in hundreds of homes. Rich people, poor people, and everyone in between. You know what I noticed? The people who treated me like I was beneath them were always the ones fighting their own battles.
Grandparenting today means navigating a parenting landscape that's changing faster than ever. From sleep training debates to screen-time guidelines, advice evolves quickly-and it can be hard to know when to speak up and when to step back. Thoughtfully used, artificial intelligence (AI) can be a quiet ally for grandparents, helping you stay current with evidence-based parenting guidance, sort through worries before they escalate, and choose language that supports rather than undermines your adult children.
For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
'Overall, the research shows that preferences for attractiveness shift from lighter hair in Boomer women to darker hair and more athletic body types in Millennials and Gen Z,' the CREO Clinic explained. 'Men are generally most attractive with inverted triangle or trapezoid shaped builds, while the hourglass figure remains the preferred body type for women. 'Eye colour moves from blue in Boomers to brown in later generations, and wavy hair is typically favoured for men, whereas straight hair is more often preferred for women.'