#google-ai-overview

#google-ai-overview

The firm's analysis of traffic metrics from 2,756 news sites around the world, 797 in the US, shows a painfully steep drop in Google search traffic over the last year: 33% worldwide and 38% in the US. Much of that drop, especially outside the US, happened after Google began rolling out AI Overview search results that provide a software-generated, multi-paragraph answer, in which you often have to click additional times to see links to the sources Google drew on for that reply.