Retail media boom forces grocers like Kroger, Albertsons to reorganize
Major U.S. grocers are integrating advertising, loyalty, merchandising, and digital marketing functions to create hybrid retail-media businesses that align marketing with commerce.
Retail media boom forces grocers like Kroger, Albertsons to reorganize
Major U.S. grocers are restructuring to integrate advertising, marketing, merchandising, loyalty, and retail media into unified divisions to scale retail media businesses.
